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Install guide · Universal

Embed Google reviews on any website

Google does not provide an official review widget for websites. GR Widget fills that gap with one script tag, one placeholder div, and automatic sync — for any CMS or hand-coded site.

See the stepsCreate widget free
Illustration of a two-line embed code snippet connecting to a Google reviews widget card with a five-star rating, representing an embed that works on any website
One script tag, one placeholder div — works the same on every platform.

This is the step-by-step install guide for any website. For a broader overview of Google review widget types, benefits, and layout choice, read our Google review widget guide first.

How to embed Google reviews on your website

  1. 1

    Create a free account

    Register at GR Widget — no credit card required.

  2. 2

    Connect your business

    Search for your business name. We link via Google Place ID — no API key needed on your side.

  3. 3

    Customise your widget

    Choose a layout (badge, list, or carousel), colours, and how many reviews to show.

  4. 4

    Copy the embed code

    Copy and paste the snippet below wherever you want the widget to appear.

  5. 5

    Enable Review structured data (JSON-LD)

    Paid plans include JSON-LD so search engines can read your rating and reviews. Google alone decides whether stars appear in results — eligibility varies and is never guaranteed. Paid plans include this automatically — no extra code required.

Diagram of the five embed steps: create account, connect business, customise widget, copy embed code, paste and publish, shown above a two-line embed code snippet
The same five steps whether you hand-code your site or run it on a CMS.
<script src="https://grwidget.com/v1/grwidget.js" async defer></script>
<div class="grwidget-embed" data-grwidget-key="YOUR_WIDGET_KEY"></div>

On sites with multiple widgets, load the script once in your site header or footer, then use only the <div> block for each widget placement. Changes in your dashboard update live automatically — no need to touch the embed code again.

Create your free widget

Diagram showing GR Widget connecting to WordPress, Wix, Shopify, and custom HTML sites, representing a single embed that works across every platform
Same script tag, same widget — the platform underneath does not matter.

Using a website builder?

Follow the matching guide for your platform instead.
WordPress Wix Shopify

Not sure which layout fits your site? Browse all 13 Google reviews widget examples, compare widget features, check pricing plans — there's a free plan with no credit card required — or browse every installation guide.