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Install guide · Universal

Embed Google reviews on any website

Google does not provide an official review widget for websites. GR Widget fills that gap with one script tag, one placeholder div, and automatic sync — for any CMS or hand-coded site.

See the stepsCreate widget free
Illustration of a two-line embed code snippet connecting to a Google reviews widget card with a five-star rating, representing an embed that works on any website
One script tag, one placeholder div — works the same on every platform.

This is the step-by-step install guide for any website. For a broader overview of Google review widget types, benefits, and layout choice, read our Google review widget guide first.

How to embed Google reviews on your website

  1. 1

    Create a free account

    Register at GR Widget — no credit card required.

  2. 2

    Connect your business

    Search for your business name. We link via Google Place ID — no API key needed on your side.

  3. 3

    Customise your widget

    Choose a layout (badge, list, or carousel), colours, and how many reviews to show.

  4. 4

    Copy the embed code

    Copy and paste the snippet below wherever you want the widget to appear.

  5. 5

    Enable Review structured data (JSON-LD)

    Gives Google the rating and review markup it needs to show stars in search results. Available on Business and Agency. Business and Agency include this automatically — no extra code required.

A code editor with the GR Widget script tag and placeholder div added to index.html, next to a browser showing the Google review feed those lines render, above the five install steps
The same five steps whether you hand-code your site or run it on a CMS.
<script src="https://grwidget.com/v1/grwidget.js" async defer></script>
<div class="grwidget-embed" data-grwidget-key="YOUR_WIDGET_KEY"></div>

On sites with multiple widgets, load the script once in your site header or footer, then use only the <div> block for each widget placement. Changes in your dashboard update live automatically — no need to touch the embed code again.

Create your free widget

The GR Widget embed code beside the place it is pasted in each platform — a WordPress Custom HTML block, a Wix code embed, a Shopify Custom Liquid section, and a hand-coded index.html — each rendering the same Google rating badge
Same script tag, same widget — the platform underneath does not matter.

Using a website builder?

Follow the matching guide for your platform instead.
WordPress Wix Shopify

Same embed, any stack

Add Google reviews with one lightweight snippet

You have the five-step embed. GR Widget hosts the carousel, syncs your Google Business Profile automatically, and updates live when you change colours or filters.

  • Connect your Google Business Profile—no API key
  • Choose from 8 free layouts and match your brand
  • Add it to any website with one lightweight embed
Get my embed code

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Not sure which layout fits your site? Browse all 13 Google reviews widget examples, compare widget features, check pricing plans — there's a free plan with no credit card required — or browse every installation guide.