Write a review CTA
Drive satisfied customers to your Google review form with configurable button labels. More public reviews strengthen both your widget and your Maps listing.
Everything included
More than 5 Google reviews —no API key, no login
Layouts, filters, automatic sync, and search-ready JSON-LD — sync well beyond the Places API five-review cap on paid plans, with no Google Business Profile login.
No Google login
All your reviews, zero Google account hassle
Many review widgets that rely on the Google Places API alone show at most 5 testimonials — Google’s hard limit on that endpoint, with no pagination. To go beyond that, other providers usually ask you to sign in with Google and connect a verified Business Profile (OAuth). GR Widget takes a different path: search for your business, paste one embed, and we sync many more reviews automatically on paid plans — no Google Business Profile connection required.
Your plan sets how many reviews we store and sync (30 on Site, unlimited on Business, unlimited on Agency). Connecting Google Business Profile is optional, never a gate to getting started.
Design freedom
Display & customisation
Choose from 13 embed types in three groups: rating badges for navbars and footers, review feeds (list, grid, masonry, carousel, slider) for landing pages, and floating stickers for headers and corners.
Free includes basic styling: choose a light or dark theme and select your font family. Site and above unlock full design customisation — custom colours, labels, typography, spacing, borders, shadows, element visibility, and custom CSS — so every widget can match your brand. Paid plans also remove “Powered by GR Widget” branding for a seamless on-brand experience.
Two-line embed for any CMS
Install with a single async script tag — no npm packages, no jQuery dependency. Works via the WordPress plugin or Custom HTML blocks, Webflow embeds, Shopify theme.liquid, Squarespace code injections, and hand-coded sites.
Updates made in your GR Widget dashboard propagate automatically; you never redeploy code when you tweak theme, fonts, or (on Site+) brand colours and filters.
Search visibility
Search-ready review markup
Gives Google the rating and review markup it needs to show stars in search results. Available on Business and Agency. Available on Business and Agency. Your embed outputs Product JSON-LD with your business name, aggregate rating, and individual reviews — structured data search engines can parse.
Self-serving LocalBusiness stars on your own site often do not qualify under Google’s policies. Our Product markup follows a common industry workaround (similar to ElfSight and other review widgets), but eligibility is never guaranteed. Pair structured data with strong on-page copy and review acquisition on Google Business Profile.
Results with star ratings draw the eye — when Google chooses to show them.
Safe & compliant
Trust, compliance & review growth
GDPR-friendly embed
The widget script does not load advertising trackers or fingerprint visitors. We only count anonymous widget loads server-side for abuse prevention.
Domain locking
Restrict embeds to domains you authorize — preventing copy-paste abuse of your widget ID on unrelated sites.
Compare plans
Sync, data & plans
| Feature | Free | Site | Business | Agency |
|---|---|---|---|---|
| Domains | 1 | 1 | 5 | 20 |
| Widgets | 3 | Unlimited | Unlimited | Unlimited |
| Reviews displayed | Up to 10 | Up to 30 | Unlimited | Unlimited |
| Sync | Monthly | Bi-weekly | Daily | Daily |
| Remove GR Widget branding | — | |||
| Full design controls | — | |||
| Star, keyword & reviewer filters | — | |||
| Reviewer profile photos | — | |||
| Photos uploaded with reviews | — | — | ||
| AI review summary | — | — | ||
| Review structured data | — | — | ||
| White-label embeds | — | — | — | |
| Team & client seats | — | — | — | 10 |
| Client workspaces | — | — | — |
All paid plans include unlimited widgets and unlimited views. Daily review syncing starts at Business.
Works on every major platform
Agencies standardize on GR Widget because one embed pattern works across client stacks — WordPress, Wix, Shopify, Drupal, Squarespace, Webflow, and static HTML.
HTML / Custom
Frequently asked questions
Do I need a Google API key?
No. Search for the business by name. We handle access on our servers.
Do I need to connect Google Business Profile?
No. Connecting GBP is optional. You can start from a Place ID search.
Why do other widgets stop at 5 reviews?
The Google Places API returns at most 5 reviews and has no pagination. Paid GR Widget plans sync 30 (Site) or unlimited (Business / Agency).
Will JSON-LD make stars show in Google?
Product markup is included on Business and Agency. Eligibility is never guaranteed.
60 seconds to live
Ready to embed your reviews?
Create your first widget in under a minute. Have an idea we should build? Share it in community feature requests.