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How to set a Google location for displaying reviews

Your widget needs the correct Google Business Profile so we can sync live reviews. Use the search box in your dashboard — the same tips apply on our homepage builder.

Written by Nathan Rossiter · Last updated

Illustration of a Google location pin over a map with a search bar, representing finding and connecting the correct Google Business Profile for a reviews widget
The right Google Business Profile keeps every synced review pointed at the correct listing.

Search by business name and address

Enter your business name and address (city, street, zip, etc.). Include enough detail for Google to distinguish your listing from others with a similar name.

Example: Brooklyn Museum, New York, 200 Eastern Pkwy

GR Widget business search showing the query Brooklyn Museum, New York, 200 Eastern Pkwy with the matching listing at 200 Eastern Pkwy highlighted above Brooklyn Children's Museum on a different street
The address line is what separates your profile from a similarly named one nearby.

No physical address? Use a Google Maps link

Service-area businesses and some online brands may not have a street address on their profile. Open your listing in Google Maps, tap Share, and copy the short link. Paste that full URL into the search field.

Example: https://maps.app.goo.gl/...

A Google Maps listing with the Share button selected and its Send a link panel open beside the GR Widget search field, where the pasted maps.app.goo.gl URL has matched the same listing
Share → Copy link in Google Maps, then paste the URL into the same search field.

Pick the correct result

Choose the row that matches your Google Business Profile name and location. We store the Google Place ID — your embed stays linked to that listing even when reviews update.

Once the listing is right

Connect that Google profile to your website

You've matched the correct Place ID. GR Widget uses that same listing so the carousel on your site shows the reviews that belong to your business, not a namesake.

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