Practical advice, step-by-step guides and proven strategies to help you collect, display and get more value from your Google reviews.
A diagnostic walkthrough for spotting and merging a duplicate Google Business Profile that's splitting your reviews in two — how duplicates happen, how to confirm one, and what happens to the reviews.
Read articleA pre-opening and opening-week checklist for launching a new location's Google Business Profile — claim it correctly, match your NAP data, seed reviews compliantly, and connect it to your website from day one.
Read articleA practical internal process for mining a bad review for real operational fixes — logging themes, telling one-off from systemic, and confirming the fix worked.
Read articleExplains why a competitor's reviews sometimes show up under your business name, and how to get it fixed through Google Business Profile.
Read articleA dated, week-by-week plan for building a Google review presence from zero — claiming your profile, solving the cold-start problem, and pacing your first asks.
Read articleWhat the Local Guide badge actually changes about how a review counts toward your rating and visibility — and what it doesn't.
Read articleWhat actually carries over when you rename or rebrand your business on Google, the safe sequence to avoid creating a duplicate profile, and how to reassure existing reviewers.
Read articleA comprehensive 20-point self-audit covering profile basics, reviews, engagement, and technical setup — with links to a deeper guide for every issue found.
Read articleHero, footer, pricing, or checkout? A placement strategy guide grounded in attention research, with a page-by-page map and a 10-minute self-audit checklist.
Read articleBring the reviews you’ve earned onto your website. Start with a simple badge, then choose the features that fit.
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